UNCW MEN’S CLUB ICE HOCKEY
Director of SOCIAL MEDIA (MAR 2025 - PRESENT)
SOCIAL MEDIA COORDINATOR (MAY 2024 - MAR 2025)
CONTENT CREATOR (JAN 2024 - MAY 2024)
As the Director of Social Media, I directed an 8-person content team; oversaw full recruitment, interviewing, and onboarding to scale the department’s creative output.
Engineered a multi-platform strategy resulting in 3,500+ followers and 122K+ likes across Instagram and TikTok (During the 2025-26 season).
Established a "Weekly Question" video franchise to humanize players; managed the process from ideation and filming to final edit.
Gained full administrative control of all social platforms to manage real-time game updates and "Game Day" content during home and away matches.
SHORT-FORM CONTENT
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SHORT-FORM CONTENT *
Created and produced a 50+ episode "Weekly Question" video franchise across TikTok and Instagram to humanize players and boost consistent fan engagement.
The stats: 160.4K+ views, 31.7K likes (highest performing TikTok)
The stats: 23.9K+ views, 5K+ likes (2nd highest performing TikTok)
The stats: 35.6K+ views, 4.9K+ likes (3rd highest performing TikTok)
GRAPHICS
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GRAPHICS *
